The German Market 

Whilst healthcare remains well funded in this major health economy, the drivers to deliver efficiency are becoming more evident. The introduction of an "e-Health-Law" in 2016 is driving the digitisation of healthcare through a series of deadlines and incentives. It also aims to drive the implementation of a telematics infrastructure (Gematik) to securely connect healthcare providers which may act as a platform for digital solutions. The restructure and merger of hospitals and health insurers is leading to institutions with stronger capital structures which are looking for new business models. The number of specialised private hospitals is growing and thus, the demand for specialised and innovative solutions is growing too. Healthcare providers are beginning to adopt digital approaches however, the German population has readily embraced digital technology; a feature evident even in the older population.

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